“Chalo Banaye Mitti Sona” or “Transform soil into gold” is the articulation in Hindi of our mission and our promise to farmers. Over the past five decades, Premier Irrigation Adritec has been enabling farmers in India and around the world to grow better by helping them improve farm output through modern water management systems.
Krishideeksha and Krishiseva are our key initiatives in delivering on this mission of ‘Chalo Banaye Mitti Sona’.These initiatives are aimed at dissemination of knowledge on water management, crop management, maintenance service of Micro Irrigation System for improved farm output and therefore, better life to the farmers & society.
A unique center for knowledge dissemination, Krishideeksha is a physical space dedicated to helping all stakeholders gain a deep understanding of the technical and practical aspects of improving water use efficiency, thus increasing productivity and prosperity. A powerful tool in our mission of “Chalo Banaye Mitti Sona”, Krishideeksha is located at Butibori, near Nagpur and is dedicated to training farmers, staff, system maintenance, dealers and clients on the advances in modern farm practices, as well as techniques and products and other aspects in keeping with their respective needs.
Training is imparted using advanced teaching aids covering both classroom & practical aspects. Consisting of training halls and luxury rooms, with food and lodging provided to training participants, Krishideeksha is equipped with all the facilities required to impart effective training including a Live Demonstration/ Trial Plot.
The biggest challenge that farmers face when it comes to their micro-irrigation systems is the lack of proper post-sales service. Most farmers are not aware of the basic maintenance procedures required to keep their systems performing as desired – be it about cleaning a filter, flushing the systems, or using the venturi system for fertigation and acid treatment to clean out blockages in drip lines.
It is to alleviate this problem that PIAL’s mission of ‘Chalo Banaye Mitti Sona’ incorporates the crucial element of ‘Seva’ (service)to farmers on micro-irrigation systems so that they can ensure their effective usage, longevity and smooth operation. Krishisevak – our service team– visits the farm for system maintenance service training, providing guidance to farmers with training and live demonstrations so that every farmer can effectively maintain his micro-irrigation system and reap the benefits.